Preliminary Exercise (Activity 3): Marketing Research

Hello everyone,

During media studies we have been learning about how to engage our audience. This is very important in film because it makes the media product more enjoyable to watch, knowing who the target audience are. A target audience is a group of people that a product is particularly aimed at. It can vary from children to the elderly or be influenced by a specific race. The main way target audience are separated are by influencer audiences, public audiences, demographic profile, and psychographic profile. We have also been learning about different techniques used to attract your target audience. For example, making a movie poster to advertise your movie would be a way of attracting your target audience.

To make sure we understood this concept, we had to make a PowerPoint. I worked with 2 other people on this project. For this project we had to analyze a opening scene of a particular movie. We decided to pick Hustle, a movie directed by Adam Sandler. This projected was divided up into 4 parts: marketing research, setting, acting, and Costume, Hair, and makeup. This blog would be focused on marketing research. Since this was a sport movie, it’s target audience was for sports fans, but it can also be targeted to Adam Sandler fans. Which is why the movie poster made was with Adam Sandler in a basketball court.

This concept plays a key role in film. Without it there wouldn’t be order in the film, meaning it lacks organization. For example, there are certain movies that don’t have high ratings because they tried to make their movie about everything. Which makes it complicated to watch. I’m glad that I had the chance to learn this technique because it would a great assistance to when I start making my own movie. This assignment also helped me to learn of who I want for my group. One of team members were very difficult to work with, since they didn’t want to do any work. Now that I know this, I know who and who would not be useful in group works. This is a very important concept to learn, that I feel like most film producers need to know about.

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