Preliminary Exercise (Activity 3): Marketing Research

Hello everyone,

During media studies we have been learning about how to engage our audience. This is very important in film because it makes the media product more enjoyable to watch, knowing who the target audience are. A target audience is a group of people that a product is particularly aimed at. It can vary from children to the elderly or be influenced by a specific race. The main way target audience are separated are by influencer audiences, public audiences, demographic profile, and psychographic profile. We have also been learning about different techniques used to attract your target audience. For example, making a movie poster to advertise your movie would be a way of attracting your target audience.

To make sure we understood this concept, we had to make a PowerPoint. I worked with 2 other people on this project. For this project we had to analyze a opening scene of a particular movie. We decided to pick Hustle, a movie directed by Adam Sandler. This projected was divided up into 4 parts: marketing research, setting, acting, and Costume, Hair, and makeup. This blog would be focused on marketing research. Since this was a sport movie, it’s target audience was for sports fans, but it can also be targeted to Adam Sandler fans. Which is why the movie poster made was with Adam Sandler in a basketball court.

This concept plays a key role in film. Without it there wouldn’t be order in the film, meaning it lacks organization. For example, there are certain movies that don’t have high ratings because they tried to make their movie about everything. Which makes it complicated to watch. I’m glad that I had the chance to learn this technique because it would a great assistance to when I start making my own movie. This assignment also helped me to learn of who I want for my group. One of team members were very difficult to work with, since they didn’t want to do any work. Now that I know this, I know who and who would not be useful in group works. This is a very important concept to learn, that I feel like most film producers need to know about.

Comments

Preliminary Exercise: Introduction to Storyboarding: Camera Angles

Hello everyone, During media studies class we have been focusing on the importance of camera angles. Camera angles marks the specific location at which the camera is placed to take a shot. This evokes a different experience and sometimes emotion. Camera angles includes low angle, high angle, overhead level, Dutch angle, eye level, hip level, knee level, and ground level. A high angle shot is where the camera looks down on the subject from a high angle. This shot emphasizes the subject vulnerability, or their lower status compared to another subject. This can be used to imply danger or tension. A low angle shot would be the opposite of this but can be used to evoke the same feelings. This camera technique is when the camera angle is positioned below the eye line of the subject, pointing upwards. This can convey vulnerability or power or a mixture between these two. For this assignment I had to draw an example of each camera angle and include some details of the angle. My drawing

Preliminary Exercise 1: Barthes’ Theory of Denotative and Connotative Signs Semiotic Analysis Table

Hello everyone, During Media Studies class, I have been learning about semiotics. Semiotics is the study of signs and symbols and what they are used for or interpretation (hidden meaning). Roland Barthes proposed this idea. Roland Barthes was a French literary theorist, essayist, philosopher, critic, and semiotician. Barthes' theory focused on reading signs and their hidden meanings. It focused on their interpretation by different cultures or societies. Suggesting that the physical form of a sign can be interpreted to have a hidden meaning, used to signify something. He uses the example of a photograph of his mother. The photograph corners were faded signifying his mother is dead but still has a great love for her for he still has the picture. Denotation is the actual meaning of a word or picture, while connotative is the meaning or symbolization of the word or picture. For example, a red rose symbolizes love and romance. The red rose will be the denotation, while the feeling o

Preliminary Exercise: Introduction to Storyboarding: Shot Sizes

Welcome everyone, During media studies we have been focusing on the importance of shot sizes. A shot size is how much of the setting or subject is displayed within a frame of the shot. This helps to emphasize specific emotions, ideas, and movements for each scene. For example, the establishing shot is usually the first scene of a movie. It’s used to establish the location and environment of a place. This can be used to establish mood and give the audience visual clues regarding the time period and general situation. For this assignment we had to create a storyboard about the different types of shot sizes. We had to draw an example of the shot and include some details about the shot to help us memorize it. There were ten shot sizes I had to learn: establishing shot, master shot, wide shot, full shot, medium full shot, medium shot, medium close up, close up, and extreme close-up. These were fairly easy to learn. I worked on this assignment alone, since this was just notes. Later o

DaniMediaStudies

Search This Blog